Love at first sight is a campaign concept promoting eye health among lower income and gen z customers.

Love at First Sight was created as an art direction pitch deck showcasing inspiration and vision for a campaign!

The vision

Getting back to the basics

Warby Parker is all about style, vision, and purpose—without breaking the bank. But what does it all come back to?

👀 Eyes. Duh.

Let’s face it—your eyes do everything. They’re the whole reason Warby Parker exists. So why not show them a little love?

By launching a playful, feel-good campaign that puts eye health front and center—with a dose of humor and a relatable spokesperson who gets it. Because taking care of your eyes should feel less like a chore... and more like self-care with a side of style.

Moodboard:

This campaign’s visual identity is all about summer fun—with a healthy twist.

Think bold fruits and veggies to promote eye-friendly eating, cool shades and stylish glasses to protect those peepers, and friendly reminders to give your screens a break.

It’s a vibrant, feel-good mix that resonates with younger audiences. Add in the energy of summer and the charm of Sabrina, and suddenly, eye care feels fresh, fun, and totally affordable.

Putting the spotlight back on affordable eye care and exclusive deals—and what better way to do that than with a pop-up?

Our Eye-Conic pop-up events are heading to West Virginia, Arkansas, and Florida—areas where vision care is needed most.

We're bringing free eye exams, plus the chance to shop a limited-edition line of Sabrina Carpenter glasses and sunnies you won't find anywhere else.

Eyeconic pop-up

If there’s one thing Gen Z is all about, it’s the aesthetic.

Mixing in editorial shots of Sabrina, stills from the TV spot and Eyeconic pop-up, plus some extra pics of just the sunnies and specs lets us fully tap into the vibe and bring it into the social world.