Love at first sight is a campaign concept promoting eye health among lower income and gen z customers.
Love at First Sight was created as an art direction pitch deck showcasing inspiration and vision for a campaign!
The vision
Getting back to the basics
Warby Parker is all about style, vision, and purpose—without breaking the bank. But what does it all come back to?
👀 Eyes. Duh.
Let’s face it—your eyes do everything. They’re the whole reason Warby Parker exists. So why not show them a little love?
By launching a playful, feel-good campaign that puts eye health front and center—with a dose of humor and a relatable spokesperson who gets it. Because taking care of your eyes should feel less like a chore... and more like self-care with a side of style.
Moodboard:
This campaign’s visual identity is all about summer fun—with a healthy twist.
Think bold fruits and veggies to promote eye-friendly eating, cool shades and stylish glasses to protect those peepers, and friendly reminders to give your screens a break.
It’s a vibrant, feel-good mix that resonates with younger audiences. Add in the energy of summer and the charm of Sabrina, and suddenly, eye care feels fresh, fun, and totally affordable.
Putting the spotlight back on affordable eye care and exclusive deals—and what better way to do that than with a pop-up?
Our Eye-Conic pop-up events are heading to West Virginia, Arkansas, and Florida—areas where vision care is needed most.
We're bringing free eye exams, plus the chance to shop a limited-edition line of Sabrina Carpenter glasses and sunnies you won't find anywhere else.
Eyeconic pop-up
If there’s one thing Gen Z is all about, it’s the aesthetic.
Mixing in editorial shots of Sabrina, stills from the TV spot and Eyeconic pop-up, plus some extra pics of just the sunnies and specs lets us fully tap into the vibe and bring it into the social world.
Social Media Strat
TV spot script
Open on Sabrina Carpenter and a group of people all laying out on a picnic blanket. Upbeat happy music playing with trees blowing in background and sun shining on them.
We get various shots of the picnic blanket with basket, fruit, etc.
Sabrina sits up suddenly looking concerned.
Sabrina: Almost forgot protection.
She smiles and puts Warby Parker sunglasses on and shrugs happily.
Camera follows and sweeps showing everyone else putting on a different pair of glasses that matches their personality.
We get multiple shots of her and others eating fruit and talking.
(Jump cut) Camera follows someones hands as they are walking and carrying a drink holder with glasses, eye exam tools, and fruit to the group picnic blanket.
(Jump cut) Close up shot of Sabrina standing with regular glasses hanging on belt loop.
Pan up to Sabrina’s face.
Sabrina: Eyes like mine need a lot of love. And you know me, I always have to keep it in style.
(Now fisheye lens) Show Sabrina and group of people in the different glasses/sunglasses to match their personality with different poses.
Inspiration from TikTok and Gucci for TV spot and short form videos!
Sabrina walking back to picnic with everyone in the background talking and eating.
She walks up to them and she starts talking with various people.
Sabrina lays back down, and camera cuts to close up of her eyes.
Sabrina: Give your eyes some TLC.
Sabrina winks.
